BSB50620
Diploma of Marketing and Communication
Course Duration: 1 Year
(42 weeks plus 10 weeks break)
Course Fee: $2,000 per term
($8,000 for 12 months)
The candidates for this qualification have worked in fringe areas of sales and marketing and now wish to focus in managing marketing activities and implementation. These candidates would be seeking employment in various entry-level Marketing roles leading to and centring around sales & marketing, advertising and a professional development pathway to a more senior strategic position or higher qualification within the broader field of Business Development Management.
To achieve a Diploma of Marketing and Communication, 3 Core units and 9 pre-selected Elective units must be completed.
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Units of Study
Unit Code
Unit Title
- Core Unit BSBMKG541 Identify and evaluate marketing opportunities
- Core Unit BSBMKG542 Establish and monitor the marketing mix
- Core Unit BSBMKG552 Design and develop marketing communication plans
- Core Unit BSBMKG555 Write persuasive copy
- Core Unit BSBPMG430 Undertake project work
- BSBMKG551 Create multiplatform advertisements for mass media
- BSBCMM511 Communicate with influence
- BSBTEC404 Use digital technologies to collaborate in a work environment
- BSBMKG543 Plan and interpret market research
- BSBFIN501 Manage budgets and financial plans
- BSBOPS501 – Manage business resources *
- SIRXMKT006 Develop a social media strategy
Vocational Outcomes
Having achieved the BSB52415- Diploma of Marketing & Communication qualification, candidates would be seeking employment in various marketing areas leading to and/or centering around sales & marketing, event management, e-marketing, advertising, various sales focused management roles and a professional development pathway to a more senior strategic positions or higher qualification within the broader field of Business development.
Employment Opportunities in:
- Project manager
- Marketing manager
- Marketing team leader
- Product manager
- Public relations manager.
Further Study Recommended:
- BSB61315- Advanced Diploma of Marketing & Communication
Entry Requirements
- Students must be 18 years of age or older.
- International students must have an IELTS score of 5.5 or equivalent. Please contact the College for more details.
If you have previous industry experience or studies you may be eligible to apply for course credits. Please advise us if you wish to apply for Recognition of Prior Learning (RPL) on your application form. Contact the College for more details.