BSB52415- Diploma of Marketing & Communication
Course Duration: 1 year
(42 weeks study plus 10 weeks break)
Special Price Offer: $1300 per term
The candidates for this qualification have worked in fringe areas of sales and marketing and now wish to focus in managing marketing activities and implementation. These candidates would be seeking employment in various entry-level Marketing roles leading to and centring around sales & marketing, advertising and a professional development pathway to a more senior strategic position or higher qualification within the broader field of Business Development Management.
To achieve a Diploma of Marketing and Communication, 3 Core units and 9 pre-selected Elective units must be completed.
Units of Study
Having achieved the BSB52415- Diploma of Marketing & Communication qualification, candidates would be seeking employment in various marketing areas leading to and/or centering around sales & marketing, event management, e-marketing, advertising, various sales focused management roles and a professional development pathway to a more senior strategic positions or higher qualification within the broader field of Business development.
Employment Opportunities in
Marketing team leader
Public relations manager.
Further Study Recommended
BSB61315- Advanced Diploma of Marketing & Communication
Pre - requisites
Students must have achieved competency in the five core units from Certificate IV in Marketing & Communication.
BSBCMM401 Make a presentation
BSBCRT401 Articulate, present and debate ideas
BSBMGT407 Apply digital solutions to work processes
BSBMKG417 Apply marketing communication across a convergent industry
BSBMKG418 Develop and apply knowledge of marketing communication industry
Students must be 18 years of age or older.
International students must have an IELTS score of 5.5 or equivalent. Please contact the College for more details.
RPL & RCC
This will apply to candidates who have worked in a marketing/sales capacity as a team leader or in an advertising capacity - and have no formal qualification (or have partially-completed qualifications in marketing). Please advise us if you wish to apply for Recognition of Prior Learning (RPL) on your application form. Contact the College for more details.
- Design and develop an integrated marketing communication plan
- Undertake project work
- Interpret market trends and developments
- Plan e-marketing communications
- Plan social media engagement
- Plan market research
- Conduct a marketing audit
- Identify and evaluate marketing opportunities
- Establish and adjust the marketing mix
- Implement and monitor marketing activities
- Manage budgets and financial plans
- Plan direct marketing activities