BSB52415- Diploma of Marketing & Communication

Course Duration: 1 year
(42 weeks study plus 10 weeks break)

 

Special Price Offer: $1300 per term


 
The candidates for this qualification have worked in fringe areas of sales and marketing and now wish to focus in managing marketing activities and implementation. These candidates would be seeking employment in various entry-level Marketing roles leading to and centring around sales & marketing, advertising and a professional development pathway to a more senior strategic position or higher qualification within the broader field of Business Development Management.
 
To achieve a Diploma of Marketing and Communication, 3 Core units and 9 pre-selected Elective units must be completed.

 

Units of Study
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Vocational Outcomes

 
Having achieved the BSB52415- Diploma of Marketing & Communication qualification, candidates would be seeking employment in various marketing areas leading to and/or centering around sales & marketing, event management, e-marketing, advertising, various sales focused management roles and a professional development pathway to a more senior strategic positions or higher qualification within the broader field of Business development.
 
Employment Opportunities in

 

  • Project manager

  • Marketing manager

  • Marketing team leader

  • Product manager

  • Public relations manager.

 

 
Further Study Recommended

BSB61315- Advanced Diploma of Marketing & Communication

 

 

Pre - requisites

 

Students must have achieved competency in the five core units from Certificate IV in Marketing & Communication.

 

BSBCMM401 Make a presentation

BSBCRT401 Articulate, present and debate ideas

BSBMGT407 Apply digital solutions to work processes

BSBMKG417 Apply marketing communication across a convergent industry

BSBMKG418 Develop and apply knowledge of marketing communication industry

 

 

Entry Requirements

 

  • Students must be 18 years of age or older.

  • International students must have an IELTS score of 5.5 or equivalent. Please contact the College for more details.

 

 

RPL & RCC
 
This will apply to candidates who have worked in a marketing/sales capacity as a team leader or in an advertising capacity - and have no formal qualification (or have partially-completed qualifications in marketing). Please advise us if you wish to apply for Recognition of Prior Learning (RPL) on your application form. Contact the College for more details.

 

 

Unit Code

BSBMKG523

BSBPMG522

BSBMKG507

BSBMKG510

BSBMKG527

BSBMKG506

BSBMKG515

BSBMKG501

BSBMKG502

BSBMKG514

BSBFIM501

BSBMKG508

Unit Title

 

- Design and develop an integrated marketing communication plan

- Undertake project work

- Interpret market trends and developments

- Plan e-marketing communications

- Plan social media engagement

- Plan market research

- Conduct a marketing audit

- Identify and evaluate marketing opportunities

- Establish and adjust the marketing mix

- Implement and monitor marketing activities

- Manage budgets and financial plans

- Plan direct marketing activities

IMPORTANT LINKS


Phone: +61 2 9389 0771
Email: admin@ahbc.com.au
ABN:    47107961642

AH&B College
Level 1, Royal Arcade
175-181 Oxford Street
Bondi Junction NSW 2022